cover letter

“400” people apply to every online job posting: 3 ways you can rise above them

4-minute read

Job Search Advice

Applying to jobs has never been easier. Find job online, upload resume and cover letter, repeat. Find, upload, repeat… repeat… repeat.

With the lack of effort required to submit a job application, it's not surprising that every study about the job market seems to reveal that an average of 400 people (or another intimidatingly high number) apply to each online job posting and that getting an interview is about as hard as getting into Hogwarts. In my hiring and recruiting experience, I have certainly have seen huge numbers of applicants for particular jobs; however, the numbers do not tell the whole story…  

What these statistics don’t capture is that the majority of these applications are, to put it delicately… "Weak Sauce". I know it sounds harsh, but most applications are straight-up incomplete. Those that are complete are typically generic. An “I’m scared-for-the-future-of-civilization-ily” large percentage of job seekers are simply trying to apply to as many jobs as possible, seemingly without the intention of ever getting one.

Because it is so easy to submit an application (a couple clicks and “voila”, right?) most applicants don't put in the requisite effort to get real consideration from a hiring manager. Their applications aren't being read and it's like they never applied in the first place. So rather than competing against 400 over-achieving Hermoine Grangers, the "real" applicant pool is more likely around 20-40. Seems a lot more doable now doesn't it?

So please don’t be intimidated when you hear those daunting numbers about how many people apply to every job online. The people publishing those statistics are just trying to scare you. But you are awesome! And when you’re really interested in an opportunity, you will put in the work and get yourself into the upper tier of candidates!

 

So, how do I rise above?

It might take a bit more time to apply to each job, but if you apply these steps, it won't take nearly as long to land something great!

  1. Target your resume: Comb the job posting for key words pertaining to the duties you'll be fulfilling and be sure to include each of those 2-3 times in your resume. Also, make sure the most relevant work you've done is featured prominently!

  2. Write a customized cover letter: Include why you'd like to do this job specifically and why you'd like to work at this company. Make them feel special (they better be special if you’re going to spend 40 hours per week there). Let them know you applied to this job for a reason!

  3. Look for additional requirements: Some applications will ask for a sample of your work, an answer to a short essay question, or even a transcript verifying your education. Missing these requirements is a one-way ticket to the “No” pile.

If you're serious about the job to which you are applying, I know you're will put as much care and effort into your application as you would on the job itself! If you do, the hiring manager will notice and you'll rise to the top of the pile :)

Starting My Own Business: The First Big Breakthrough (3 Months In)

Resume Writer and Interview Coach

Last time I blogged about my entrepreneurial journey, I was one month in and despite not being able to spell "entrepreneur" without spellcheck, I was flying high! Since then the journey had been… I wouldn't call it a roller coaster, but a very least, a kiddie coaster. Maybe more of a bumpy train ride through a rolling valley.

What I'm trying to tell you is, things were going great, then they weren't, so I had to make some major changes and alter my tactics, and now they're going great again!

 

February - Everything is Awesome

February was amazing. I was still benefiting from the initial boost of publicity I received of when all my friends and well-wishers shared my launch and I generated enough leads to last about two months.

After earning nearly $400 in January, I doubled that mark in February with over $800 in income, surpassing my incredibly modest opening-year goal of earning $1,000. It was great! I was receiving repeat business, referrals, and one client even paid for a friend to receive my services as a gift. I’ve never been gifted before ;)

What I didn't realize while I was thriving is that I was neglecting a very important part of my business.

 

March: Part 1 - Uh oh!

I'm not going to sugar coat it for you, my dear reader, I made $0 in the month of March. The big nuth. I had one solid lead, whom I think I scared off.  Probably because I was so desperate to break my drought.

I must admit, for a brief period, in my over-dramatic state, I thought maybe the dream was dead. Two good months and then fizzled out like a sparkler on a birthday cake (not that sparklers last two months… just… they fizzle out. You know what I mean).

In retrospect, it was easy to see this coming. While I was working with all my initial clients, I disappeared off social media, my website traffic was virtually nil, and my word-of-mouth army had nothing to go on.

 

March: Part 2 - The Redemption

After feeling sorry for myself for a couple of lonely weeknights, I decided to kick my butt into gear. At least I knew enough to understand that marketing was my problem. So I signed up for a $0.99 trial at skillshare.com and completed at least four courses on social media marketing. In SkillShare, I stumbled across a fairly famous guy who seems to know what he’s doing, Gary Vaynerchuk, and I learned the concept of creating a relationship with your followers before you ask for something.

So I bought his amazing book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and started crafting my Facebook marketing campaign (do I get a commission if you click on this link and buy this book? Hell yes, I do! But I wouldn’t recommend it if it didn’t help me monumentally). *Sidenote: I just bought his newest book Crushing It: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too, and I’m expecting even more awesomeness to come.

 

April - I’m a Believer

Using my rudimentary design skills on canva.com, I built up 2 weeks worth of content to post on my Facebook page and my own profile that was either personal to me, relevant to my services, or just topical what’s going on in the world. Then, on my 30th birthday, boom! I hit the world with my first “Right Hook”, a 30% off deal to celebrate my 30th.

What a hit! Within the week I confirmed six new clients and have seven additional leads who I may work with in the near future. That $28 book made me somewhere between $700 and $1200 in about 3 weeks. But what’s even more valuable is that I now feel like I’m doing this thing for real. I’m still learning, but the power of being able to generate interest in my business and build my brand strategically feels amazing.

 

Moving Forward

I’m very excited to be where I am today. I can’t thank everyone enough for all the support you have given me. The referrals, the social media engagement, the genuine interest in how it’s all going makes me feel like I can take this business to the next level and beyond.

Stay tuned for my next entrepreneurial journey update. I’ve got a couple of fun new projects in the works including a SkillShare course or two of my own, and another project completely outside the resume writing industry :)

 

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