You’re far more likely to find benefits in forming deeper connections with a few people who you do like, than many shallow connections with people you don’t like or barely know.
Last time I blogged about my entrepreneurial journey, I was one month in and despite not being able to spell "entrepreneur" without spellcheck, I was flying high! Since then the journey had been… I wouldn't call it a roller coaster, but a very least, a kiddie coaster. Maybe more of a bumpy train ride through a rolling valley.
What I'm trying to tell you is, things were going great, then they weren't, so I had to make some major changes and alter my tactics, and now they're going great again!
February - Everything is Awesome
February was amazing. I was still benefiting from the initial boost of publicity I received of when all my friends and well-wishers shared my launch and I generated enough leads to last about two months.
After earning nearly $400 in January, I doubled that mark in February with over $800 in income, surpassing my incredibly modest opening-year goal of earning $1,000. It was great! I was receiving repeat business, referrals, and one client even paid for a friend to receive my services as a gift. I’ve never been gifted before ;)
What I didn't realize while I was thriving is that I was neglecting a very important part of my business.
March: Part 1 - Uh oh!
I'm not going to sugar coat it for you, my dear reader, I made $0 in the month of March. The big nuth. I had one solid lead, whom I think I scared off. Probably because I was so desperate to break my drought.
I must admit, for a brief period, in my over-dramatic state, I thought maybe the dream was dead. Two good months and then fizzled out like a sparkler on a birthday cake (not that sparklers last two months… just… they fizzle out. You know what I mean).
In retrospect, it was easy to see this coming. While I was working with all my initial clients, I disappeared off social media, my website traffic was virtually nil, and my word-of-mouth army had nothing to go on.
March: Part 2 - The Redemption
After feeling sorry for myself for a couple of lonely weeknights, I decided to kick my butt into gear. At least I knew enough to understand that marketing was my problem. So I signed up for a $0.99 trial at skillshare.com and completed at least four courses on social media marketing. In SkillShare, I stumbled across a fairly famous guy who seems to know what he’s doing, Gary Vaynerchuk, and I learned the concept of creating a relationship with your followers before you ask for something.
So I bought his amazing book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and started crafting my Facebook marketing campaign (do I get a commission if you click on this link and buy this book? Hell yes, I do! But I wouldn’t recommend it if it didn’t help me monumentally). *Sidenote: I just bought his newest book Crushing It: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too, and I’m expecting even more awesomeness to come.
April - I’m a Believer
Using my rudimentary design skills on canva.com, I built up 2 weeks worth of content to post on my Facebook page and my own profile that was either personal to me, relevant to my services, or just topical what’s going on in the world. Then, on my 30th birthday, boom! I hit the world with my first “Right Hook”, a 30% off deal to celebrate my 30th.
What a hit! Within the week I confirmed six new clients and have seven additional leads who I may work with in the near future. That $28 book made me somewhere between $700 and $1200 in about 3 weeks. But what’s even more valuable is that I now feel like I’m doing this thing for real. I’m still learning, but the power of being able to generate interest in my business and build my brand strategically feels amazing.
I’m very excited to be where I am today. I can’t thank everyone enough for all the support you have given me. The referrals, the social media engagement, the genuine interest in how it’s all going makes me feel like I can take this business to the next level and beyond.
Stay tuned for my next entrepreneurial journey update. I’ve got a couple of fun new projects in the works including a SkillShare course or two of my own, and another project completely outside the resume writing industry :)
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