Dear Mom... and whoever else decides to read this blog <3
Ten months ago today, I launched Greg Langstaff - Resume Writer & Interview Coach! Believe it or not, I'm still standing :)
Since January 8th, I have served 43 clients (plus five currently in process) and I owe a great deal of that success to all of you who supported me. Thank you to anyone who passed my name onto some who needed help, or shared my promotional content online, or simply asked me how the business was going. Without you, I am but a lonely man posting memes on his Facebook page.
For all those following along the journey, here's how the first ten months have gone :)
I don’t think enough people share the cold hard numbers when they talk about their businesses, but like a good resume, I want to show you my specific and measurable accomplishments.
My initial goal was to make a modest $1,000 this year. I went onto hit that in February so I set a new goal of $5,000. I've honestly stopped keeping track of how much money I've made exactly (I guess I'll have to figure that out before tax season), but I can tell you that I'm somewhere north of $6,000.
At the six month-mark (after some eye-opening spring travelling with Ariana), I decided that I liked running this business enough that it was time to commit. Here's a quick summary of what committing looks like for me:
July: I registered as a Sole Proprietor with the Government of Ontario.
August: I applied for and was accepted to the Futurpreneur Mentorship program for young entrepreneurs. I now have a great mentor who is helping me expand my business.
September: Record-high month in revenue generation at roughly $1,200.
October: I became a card-carrying member of the Career Professionals of Canada.
November: I am studying for my Certified Resume Strategist designation which I hope to have by the end of this year.
The first ten months have definitely dropped some knowledge into my lap. I've done my best to categorize those lessons for you.
Marketing: You can get it for free, and you can pay for it too.
I've had great success in posting useful content in my social media just to generate awareness in my business and tossing out the occasional sales pitch. To be honest, the content generation does get challenging, and I've been guilty of disappearing for weeks on end. It's a lot of work and I also worry about over-saturating my newsfeed and wearing out my welcome.
I'm also starting to dabble in paid marketing (this is where it's great to have an experienced mentor). I’ve done a bit of Facebook and now I’m messing around with Google Ads a bit, which has proven to be fairly successful so far.
Service Excellence: I’ve also found that the best way to find new clients is to do a damn good job with the ones you have! About 20% of my clients have been referred by other satisfied clients. That's not a bad ROI for just doing your job with a smile... also it's nice to genuinely help people, but that’s not as measurable ;)
People are Amazing: There are a lot of really great people out there. I'm so lucky to get to spend a hour on the phone with each of my clients, hearing all about their incredible lives. I have learned so much about so many different professions that I would have never learned if I hadn't started this business. Talking to people has been my absolute favourite part.
Here's a quick taste of some upcoming initiatives for my business.
Certification: As mentioned above, I'm currently studying to become a Certified Resume Strategist. Just reading the textbook as already validated a lot of my earlier work and given me more confidence in my ability to help my clients.
More Succinct Marketing Plan: Some of you may have heard that I recently moved in with my beloved, Ariana. And you may know that she is a digital marketing professional. So between Ariana and my mentor, I feel great about the direction my marketing strategy is heading in.
Video Course: I've been talking about this for a long time now, but I swear I'm going to do it!
Thanks for reading! If you're thinking about starting a business or you recently started one and you want to talk, hit me up!