writing

Starting My Own Business: The First Big Breakthrough (3 Months In)

Resume Writer and Interview Coach

Last time I blogged about my entrepreneurial journey, I was one month in and despite not being able to spell "entrepreneur" without spellcheck, I was flying high! Since then the journey had been… I wouldn't call it a roller coaster, but a very least, a kiddie coaster. Maybe more of a bumpy train ride through a rolling valley.

What I'm trying to tell you is, things were going great, then they weren't, so I had to make some major changes and alter my tactics, and now they're going great again!

 

February - Everything is Awesome

February was amazing. I was still benefiting from the initial boost of publicity I received of when all my friends and well-wishers shared my launch and I generated enough leads to last about two months.

After earning nearly $400 in January, I doubled that mark in February with over $800 in income, surpassing my incredibly modest opening-year goal of earning $1,000. It was great! I was receiving repeat business, referrals, and one client even paid for a friend to receive my services as a gift. I’ve never been gifted before ;)

What I didn't realize while I was thriving is that I was neglecting a very important part of my business.

 

March: Part 1 - Uh oh!

I'm not going to sugar coat it for you, my dear reader, I made $0 in the month of March. The big nuth. I had one solid lead, whom I think I scared off.  Probably because I was so desperate to break my drought.

I must admit, for a brief period, in my over-dramatic state, I thought maybe the dream was dead. Two good months and then fizzled out like a sparkler on a birthday cake (not that sparklers last two months… just… they fizzle out. You know what I mean).

In retrospect, it was easy to see this coming. While I was working with all my initial clients, I disappeared off social media, my website traffic was virtually nil, and my word-of-mouth army had nothing to go on.

 

March: Part 2 - The Redemption

After feeling sorry for myself for a couple of lonely weeknights, I decided to kick my butt into gear. At least I knew enough to understand that marketing was my problem. So I signed up for a $0.99 trial at skillshare.com and completed at least four courses on social media marketing. In SkillShare, I stumbled across a fairly famous guy who seems to know what he’s doing, Gary Vaynerchuk, and I learned the concept of creating a relationship with your followers before you ask for something.

So I bought his amazing book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and started crafting my Facebook marketing campaign (do I get a commission if you click on this link and buy this book? Hell yes, I do! But I wouldn’t recommend it if it didn’t help me monumentally). *Sidenote: I just bought his newest book Crushing It: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too, and I’m expecting even more awesomeness to come.

 

April - I’m a Believer

Using my rudimentary design skills on canva.com, I built up 2 weeks worth of content to post on my Facebook page and my own profile that was either personal to me, relevant to my services, or just topical what’s going on in the world. Then, on my 30th birthday, boom! I hit the world with my first “Right Hook”, a 30% off deal to celebrate my 30th.

What a hit! Within the week I confirmed six new clients and have seven additional leads who I may work with in the near future. That $28 book made me somewhere between $700 and $1200 in about 3 weeks. But what’s even more valuable is that I now feel like I’m doing this thing for real. I’m still learning, but the power of being able to generate interest in my business and build my brand strategically feels amazing.

 

Moving Forward

I’m very excited to be where I am today. I can’t thank everyone enough for all the support you have given me. The referrals, the social media engagement, the genuine interest in how it’s all going makes me feel like I can take this business to the next level and beyond.

Stay tuned for my next entrepreneurial journey update. I’ve got a couple of fun new projects in the works including a SkillShare course or two of my own, and another project completely outside the resume writing industry :)

 

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Why Cover Letters are like Pants

Cover Letter

Welcome to Greg Langstaff's Job Search Mini-Blogs, where I give you a quick burst of advice so you can get what you need and continue being your awesome self.

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Cover letters are like pants. You're not going to get hired just because you wore great pants to the interview, but you're definitely not going to get hired if you don't wear any.

Where the cover letter and the pants differ, is that I don't care if you wore those pants to another job interview, but I definitely don't like if you've sent the same cover letter to another job. Each job application should come with a specifically tailored cover letter explaining why you'd be a great fit for the job. This can be tedious, especially considering the low emphasis the typical hiring manager places in cover letters, so here's a paragraph-by-paragraph guide on how to write a great one as painlessly as possible.

*Follow these bullet points as sentiments to be expanded upon. If you copy this directly, your cover letter will be to short and disjointed.

Paragraph One:

  • I am very excited to submit my application for [job] at [company]

  • I am applying because my personal interests/passions and my skill set align closely with this position

Paragraph Two:

  • The most important skill for a person in this position to have is [most important skill]

  • I gained that skill during my experience as [previous role], where I accomplished [accomplishment related to this skill]

Paragraph Three:

  • (Repeat paragraph two for second most important skill)

Paragraph Four:

  • I'm very excited about the prospect of joining your amazing team

  • Thank you so much for taking the time to read my application and I hope to hear from you soon

Need help crafting or reviewing your cover letter? Reach out and I'll be happy to help you!